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企业网站可以在采购商的搜索阶段就与采购商进行互动，随着采购商逐步深入的进入采购周期的不同阶段，企业因地制宜的通过网站的一系列培育性营销方式与采购商建立认知，拱筑信任，排除竞争对手。
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目前一些经销商，加入或成立了养殖专业合作社，他们从厂家直接采购兽药，统一采购鸡苗、兽药、饲料等，统一进行养殖服务管理，最后建立了自己品牌，目前这样模式还是比较成功的，也得到了相关部门支持。
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