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市场调研能够帮助外贸企业及时调整海外推广策略，而对市场通路和渠道结构的了解能够帮助外贸企业选择合适的海外推广路径，那么我们为什么要研究竞争对手呢？
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当时机成熟，业务员与客人的第一次联络之前，已经对客人的所有情况了如指掌，我们不仅知道了采购商姓甚名谁，也知道他的职务职责，权限范围，采购预算，企业大小，具体需求和面临问题。
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让消费者有选择的余地，有能力的可以在网站上设置人工客服等等。为了在网络中吸引消费者关注产品，可以为公司产品做外延，比如在网站建设同时也可以及时建立网络店铺，加大销售途径。
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